We're a proudly independent global marketing business. Our team of 350 specialists supports our clients from 20 offices located in 13 countries across Europe, Asia, Australasia, and the Americas. 

While Zinc as a brand was founded in 2005 in Melbourne, Australia, a significant element of Zinc's history as a marketing business dates back more than 45 years to Solingen, Germany. mcs promotion GmbH, a proud and historical German business with a pedigree in promotional marketing, was established in 1975 and had been helping clients promote brands for over 45 years. Both Zinc and mcs promotion were founded with a simple enduring philosophy finding a better way to do business in an open environment producing the best outcomes for clients. This shared philosophical approach to doing business saw an official merger between Zinc and mcs promotion in 2020, following nearly two decades of successful collaboration. With a collective focus we have grown year-on-year and today we are a global network, servicing local and multinational clients globally. From our beginnings in promotional marketing, we continue to evolve and enhance the marketing services we deliver to our clients, with a perpetual focus on finding better ways to do business by challenging expectations.

We've structured our services and teams to meet the fast-changing marketing challenges of our clients. We're driven to deliver results that exceed expectations and help to put the brands we partner with ahead of the competition. 

From scalable promotional merchandise programs, retail and trade activations, brand awareness campaigns, product launches and lead generation, our extensive experience and innovation focus helps brands achieve their business objectives and win in their market. 

We modernise and innovate how brands leverage their marketing supply chain, from design and development through to fulfilment and reporting, whilst adhering to complex sustainability and compliance requirements. Clients also benefit from our extensive global support, sourcing capabilities and third-party supplier management, all of which is enabled by the latest technology.

In the world of entertainment marketing change is happening very quickly and the licensed content consumed is changing just as fast. The passion people have for their favourite content is the constant; delivering innovative licensed marketing content, products and activation campaigns that ignite that passion is how we create value for our partners.

For brands looking to deepen their customer relationships, we have a wealth of expertise delivering long-term engagement programs. From data-driven loyalty programs to retailer incentives and local area marketing platforms, we specialise in building effective, profitable, and lasting customer relationships.